We often fall into the trap of going further than we actually need. We fail to account for the cost of the misallocation of resources this creates. Nowadays, a common example can be seen in the software-as-a-service (SaaS) industry⁶ These businesses often bundle multiple apps together to make it a more appealing deal compared to single app purchases. Consider a writer who is compelled into buying an office suite. Now, he would have been perfectly fine going with just a word processor, but could he really swallow missing out on all the other apps that the bundle offered? He rationalizes, 'This option is cheaper if I use all the apps. Maybe I won't need a spreadsheet software today, but in the event that I ever need to work with some data, I would be able to do so.' The irony is that we probably know this, yet we will continue to do it anyways.