Ariely goes on to demonstrate the power of perspective. How seeing the same thing in two different situations may completely change our decisions. He shares a great anecdote in which a restaurant created an expensive dish for the sole purpose of alluring people to buy the second most expensive dish (which no longer seems like such a bad option) (Ariely). Since it is not the <em>most</em> expensive, you would surely not want to look too cheap now, would you? This is very well the same reason we seem to be so troubled by being in a state of relative poverty, even though we may very well be much better off than we perceive we are. Ariely proposes that the only way to mitigate this is to break this cycle of relativity.