1 month, 1 week ago - microblocks
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Marketing Myopia: Takeaways
A business should be defined by what it does for its consumers and not by what product it produces. Whether product or market-oriented, I believe a common ground we can all agree on is that being market-oriented builds brand trust, memorability, and reliability that is ought to last through tough times. What businesses lack nowadays is forward-thinking. It is very easy to get caught up in the operational side of things and to lose sight of the people that we are trying to serve. In order to avoid Levitt's marketing myopia, businesses need to take a step back and assess what it is that they are trying to achieve. Only then will they be able to develop a sustainable marketing strategy that will lead to success.
Key Takeaways:
- Realise what line of business you are in; live and breathe its vision.
- Distinguish utility and quality; do not mistake utility for quality.
- Prioritise needs; market orientation over product orientation.
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